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Welcome to reward.ca

reward.ca is your Canadian rewards center. As new and interesting loyalty, points and rewards programs emerge, we will be your source. With the introduction of the Internet, and e-commerce, these programs are expanding rapidly. The truth is that many consumers do not take advantage of these, and retailers know it. This puts those who are members of loyalty programs at a distinct advantage over those who do not participate. The companies are paying for the rewards out of their pockets, why should you pass up the opportunity?

Points and Miles Programs

Points and miles programs were started by airlines to promote repeat use of their airlines by passengers. It was wildly successful. Even when you need to pay a little more for a particular route, if you are accumulating points toward your free flight, it might be worth it. These programs exist today as powerful companies in and of themselves. Many airline programs, such as Air Canada's Aeroplan, have grown to become more valuable than the airline that started them.

Since 1997, the online program MyPoints has been enormously successful, boasting over 10 million members who regularly receive points for simply reading about products (and more points for actual purchases).

Credit Cards

There are numerous credit card points programs too. Not only should a discriminating Canadian consumer be able to avoid annual fees on credit cards, but they should also be able to "get paid" either in points or actual cash dividends by credit card issuers.